Because pets are family

Nothing gives us more joy than creating nutritionally wholesome food for them.

Because it's goodness you can smell

Open a bag of Wishbone to release the aromatic feast of our fresh ingredients & herbs.

Because we love them no matter what

Discover more ways to best care for your fur-babies.

Because New Zealand is Home

Wishbone is proudly family owned. Located in the beautiful Bay of Plenty, New Zealand, our plant produces pet food at the highest standards in the world’s most pristine country.

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5 facts you need to know to help your cat live longer

Many factors can determine your cat's lifespan and quality of life. And most of them are things that you, as a pet owner, can actively...

Yes, they look cute. No, they aren’t healthy.

Did you know that over 50% of the feline pets taken to the vet are diagnosed as overweight? It's quite surprising how many pet owners are...

Can cats eat apples?

It’s a well-known adage that an apple a day keeps the doctor away, but can an apple a day also keep the vet away?  While fur babies...

5 facts you need to know to help your cat live longer

Many factors can determine your cat's lifespan and quality of life. And most of them are things that you, as a pet owner, can actively...

Yes, they look cute. No, they aren’t healthy.

Did you know that over 50% of the feline pets taken to the vet are diagnosed as overweight? It's quite surprising how many pet owners are...

Can cats eat apples?

It’s a well-known adage that an apple a day keeps the doctor away, but can an apple a day also keep the vet away?  While fur babies...

Pandemic opens opportunities for BOP producer

[Editor's Note: Wishbone Pet Foods ramps up its pet food production to meet New Zealand's increasing demand for higher quality, gourmet...

5 facts you need to know to help your cat live longer

Many factors can determine your cat's lifespan and quality of life. And most of them are things that you, as a pet owner, can actively...

Yes, they look cute. No, they aren’t healthy.

Did you know that over 50% of the feline pets taken to the vet are diagnosed as overweight? It's quite surprising how many pet owners are...

5 facts you need to know to help your cat live longer

Many factors can determine your cat's lifespan and quality of life. And most of them are things that you, as a pet owner, can actively...

Yes, they look cute. No, they aren’t healthy.

Did you know that over 50% of the feline pets taken to the vet are diagnosed as overweight? It's quite surprising how many pet owners are...

Can cats eat apples?

It’s a well-known adage that an apple a day keeps the doctor away, but can an apple a day also keep the vet away?  While fur babies...

NEWS

Pandemic opens opportunities for BOP producer

[Editor's Note: Wishbone Pet Foods ramps up its pet food production to meet New Zealand's increasing demand for higher quality, gourmet...

Wishbone donates 12,000 meals

The pandemic has made access to food and other essentials difficult for all, especially for pet owners struggling during COVID 19. But...

Wishbone donates 12,000 meals

The pandemic has made access to food and other essentials difficult for all, especially for pet owners struggling during COVID 19. But...

14,300 Wishbone meals for SPCA

Wishbone Pet Food’s donation to the Society for the Prevention of Cruelty to Animals (SPCA) International will provide over 14,300 meals...

Wishbone Pet Food and Marley’s Mutts: for the love of pets

Crises can bring us together. When COVID-19 hit America, many pet owners lost access to essentials like pet food. Today, Marley’s Mutts and Wishbone Pet Foods are coming together to lend a hand

Wishbone donates 14,300 meals for shelter pets to SPCA International

Wishbone Pet Food’s donation to the Society for the Prevention of Cruelty to Animals International (SPCAI) will provide over 14,300 meals...

Leena finally finds her furever home

Leena’s finally adopted after two years of finding the perfect home!  Leena, a 4-year-old brindle pit bull, was slated for euthanasia in...

Wishbone donates 12,000 meals

The pandemic has made access to food and other essentials difficult for all, especially for pet owners struggling during COVID 19. But...

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We love our pets

 

That’s why we never settle for anything less than the all-natural, high quality, and highly-digestible free-range meat mixed with fresh produce and specialty herbs for Wishbone.

Zero Growth Hormones

Zero Antibiotics

free-Range Meat

100% Infused with love

#DogsNoseKnows

Your dog’s sense of smell is 40 times more powerful than yours. Open a bag of Wishbone dog food and that’s goodness you can smell. Your dog’s nose knows!

#CATSNOSEKNOWS

Open a bag of Wishbone cat food and excite your cat’s appetite. Because each bag of Wishbone contains goodness you can smell, your cat’s nose will thank you for it.

Small Stool? Cool!

Tired of picking up smelly poop? Our all-natural recipes help your pets produce smaller and less smelly stool. Now that’s cool!

Real is always best

Honestly, we don’t like artificial colors and flavors. Each bag is gently made in small batches to ensure that each bowl is packed full of goodness that no other pet food can match. Now that’s as real as it gets!

How about some fun facts about Wishbone?

Each bag packs a sumptuous artisanal experience for your fur-babies, made more nutritious by choice antioxidant-rich fruits, vegetables and herbs.

More than

Bags Opened

Customers from all over the world have enjoyed Wishbone’s gourmet-inspired, nutritious meals!

More than

Countries Trust Wishbone

Fur-babies from all over are savoring the artisanal goodness of premium meats and herbs in every Wishbone meal.

More than

Pets Fed

More and more pets have been gratified by each delectable bite of Wishbone Foods!

More than

Pet Stores trust us

More retailers trust the Wishbone brand and carry our commitment to providing amazing meals for all pets!

Love your pets?

Switch your pet to a better, healthier diet now!

CLICK HERE TO CHOOSE YOUR PET’S NEXT MEAL

Available online or find us in thousands of stores around the world.
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