Because pets are family

Nothing gives us more joy than creating nutritionally wholesome food for them.

Because it's goodness you can smell

Open a bag of Wishbone to release the aromatic feast of our fresh ingredients & herbs.

Because we love them no matter what

Discover more ways to best care for your fur-babies.

Because New Zealand is Home

Wishbone is proudly family owned. Located in the beautiful Bay of Plenty, New Zealand, our plant produces pet food at the highest standards in the world’s most pristine country.

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Taking Care of Dogs with Dilated Cardiomyopathy (DCM)

Is your dog diagnosed with dilated cardiomyopathy? Managing your...


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Buy Wishbone

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We love our pets


That’s why we never settle for anything less than the all-natural, high quality, and highly-digestible free-range meat mixed with fresh produce and specialty herbs for Wishbone.

Zero Growth Hormones

Zero Antibiotics

free-Range Meat

100% Infused with love


Your dog’s sense of smell is 40 times more powerful than yours. Open a bag of Wishbone dog food and that’s goodness you can smell. Your dog’s nose knows!


Open a bag of Wishbone cat food and excite your cat’s appetite. Because each bag of Wishbone contains goodness you can smell, your cat’s nose will thank you for it.

Small Stool? Cool!

Tired of picking up smelly poop? Our all-natural recipes help your pets produce smaller and less smelly stool. Now that’s cool!

Real is always best

Honestly, we don’t like artificial colors and flavors. Each bag is gently made in small batches to ensure that each bowl is packed full of goodness that no other pet food can match. Now that’s as real as it gets!

How about some fun facts about Wishbone?

Each bag packs a sumptuous artisanal experience for your fur-babies, made more nutritious by choice antioxidant-rich fruits, vegetables and herbs.

More than

Bags Opened

Customers from all over the world have enjoyed Wishbone’s gourmet-inspired, nutritious meals!

More than

Countries Trust Wishbone

Fur-babies from all over are savoring the artisanal goodness of premium meats and herbs in every Wishbone meal.

More than

Pets Fed

More and more pets have been gratified by each delectable bite of Wishbone Foods!

More than

Pet Stores trust us

More retailers trust the Wishbone brand and carry our commitment to providing amazing meals for all pets!

Love your pets?

Switch your pet to a better, healthier diet now!


Available online or find us in thousands of stores around the world.
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