Our Story

“Our pets are treasured family members.

Nothing gives us more joy and purpose

 than enjoying wholesome and delicious food as a family.”

– The Wishbone Family

Pets are so much more than just animals that live with us.

They are our friends, our guardians, and our children.

Our pets have their own distinct identities, characteristics, thoughts, feelings, tastes, and emotions.

Because pets are family.

We need to provide them food with proper nutritional values to ensure their overall well-being.

From our small, family-run pet food company here in New Zealand, we source only the purest ingredients, highest quality free-range meat, and organic produce direct from local family farms.

We cook all our food in small, single batches so it’s always fresh.

And every bag is 100% grain-free and gluten-free.

Our purpose is to show pets the same kindness, love, and respect we would give to any family member.

We make healthy, home-styled food that you can trust, straight from our family to yours.